Promo Planning with Purpose: How the Winter Solstice Shapes Promo Preferences Across America
Nov 28, 2025
Why climate, culture, and daylight matter more than you think when choosing promotional products. Every December, the winter solstice arrives as the longest night of the year-but that night ne...
Continue ReadingBeyond Swag: Introducing the "Fit for Purpose" Framework for Promotional Marketing ROI
Oct 31, 2025
Take a look in your office supply closet. Is there a dusty box of branded keychains from that 2022 trade show? Maybe a stack of T-shirts in sizes no one wanted? That's your Swag Graveyard - the ...
Continue ReadingWhy Branded Merchandise Still Works in a Digital-First World
Sep 5, 2025
With so much marketing happening online, it's easy to question whether branded merchandise still matters. The answer: absolutely. Promo products offer incredible longevity, tangible impact, and rea...
Continue ReadingProduct Safety: What You Need to Know
Mar 5, 2021
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingLanyards: Everything You Need to Know
May 14, 2020
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Apr 30, 2020
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading8 Graphic Design Mistakes to Avoid
Apr 16, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Aug 4, 2019
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingYour Graphic & Web Design Cheat Sheet
May 11, 2019
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 13, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Aug 23, 2018
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingYour Brand Is Your Business - Market It!
Jul 11, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading4 Ways to Improve Communication
Jun 26, 2018
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jun 12, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingHow One Hour Can Determine Your Success
Jun 5, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingHow to Protect Your Business From Hackers
May 14, 2018
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingHow to Work Smarter, Not Harder
May 7, 2018
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue Reading4 Steps to #Winning Social Media
Apr 9, 2018
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue Reading3 Things Every Busy Professional Needs
Apr 2, 2018
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
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